India Vegan Protein Powders Market Size and Share:
The India vegan protein powders market size reached USD XX Million in2024. Looking forward, IMARC Group expects the market to reach USD XX Million by2033, exhibiting a growth rate (CAGR) of XX% during2025-2033. The India vegan protein powders market share is driven by the rising health consciousness, increasing vegan and vegetarian populations, and the growing celebrity endorsements. Moreover, expanding e-commerce channels are further enhancing the accessibility, fueling the market growth.
Report Attribute | Key Statistics |
|---|---|
Base Year | 2024 |
Forecast Years | 2025-2033 |
Historical Years | 2019-2024 |
| Market Size in 2024 | USD XX Million |
| Market Forecast in 2033 | USD XX Million |
| Market Growth Rate (2025-2033) | XX% |
India Vegan Protein Powders Market Trends:
Growing Vegan Population
Rising number of people are adopting plant-based diets due to ethical concerns, environmental awareness, and health benefits. The growing cases of lactose intolerance and dairy allergies are driving consumers toward non-dairy protein alternatives. As a result, the India vegan food market reached USD 1,468.3 million in 2024, highlighting the growing shift toward plant-based nutrition. Many Indians are now following vegan diets, increasing demand for high-quality plant-based protein supplements. Urbanization and lifestyle changes are making people more conscious regarding their nutritional intake and dietary choices. Vegan protein powders provide essential amino acids, making them a preferred choice for fitness and health-conscious individuals. Social media and documentaries highlighting animal cruelty and sustainability are encouraging people to embrace vegan lifestyles. The increasing availability of plant-based food options, including protein powders, is strengthening the India vegan protein powders market growth. Companies are responding by introducing innovative formulations with pea, rice, hemp, and soy protein blends. Fitness enthusiasts and athletes following vegan diets are further driving demand for plant-based proteins. As plant-based nutrition gains momentum, brands are expanding their product offerings for catering to diverse consumer needs. With the growing awareness and evolving preferences, the India vegan protein powders market is expected to witness sustained growth.
Celebrity and Influencer Endorsements
Celebrity and influencer endorsements are significantly influencing the India vegan protein powders market outlook by increasing awareness among masses. Fitness influencers and athletes actively promote plant-based proteins, highlighting their benefits for muscle recovery and endurance. Their large social media followings help brands reach wider audiences, fueling purchasing decisions effectively. Bollywood celebrities and sports personalities are advocating vegan lifestyles, encouraging consumers to adopt plant-based nutrition. Their credibility in health and fitness creates strong consumer trust, making vegan protein powders more desirable. For example, in November 2024, Bollywood actor Ranveer Singh co-founded SuperYou, launched India's first protein wafer bars. Moreover, brands collaborate with influencers for product promotions, testimonials, and reviews, increasing consumer engagement and interest. Sponsored content on platforms helps create a strong brand presence among health-conscious audiences. Live demonstrations, recipe ideas, and workout tips featuring vegan protein powders enhance product visibility and appeal.
India Vegan Protein Powders Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on source, flavor, distribution channel, and end use.
Source Insights:
- Hemp Protein
- Pea Protein
- Brown Rice Protein
- Soy Protein
- Algae based (Spirulina)
- Protein Blends
The report has provided a detailed breakup and analysis of the market based on thesource. This includes hemp protein, pea protein, brown rice protein, soy protein, algae based (spirulina), and protein blends.
Flavor Insights:
- Chocolate and Coffee
- Vanilla
- Strawberry
- Banana
- Unflavoured
A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes chocolate and coffee, vanilla, strawberry, banana, and unflavoured.
Distribution Channel Insights:
- Online
- Offline
The report has provided a detailed breakup and analysis of the market based on thedistribution channel. This includes online and offline.
End Use Insights:
- Dietary Supplements
- Sports Nutrition
A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes dietary supplements and sports nutrition.
Regional Insights:
- North India
- South India
- East India
- West India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
India Vegan Protein Powders Market News:
- In May 2024, Good Fettle Private Limited ventured into plant-based supplementation with PodNutrition, a vegan protein brand valued for its clean ingredients. Void of artificial colors, sweeteners, soy, and dairy, it varies in versatility, mixing easily into recipes.
- In June 2023, Synthite Industries launched Plotein, a plant-based protein drink powder made from lentils and yellow peas, offering all essential amino acids. Developed with Indian Institute of Science (IISc) and PMEDS (US based company), it supports India’s vegan protein market.
India Vegan Protein Powders Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | MillionUSD |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
| Sources Covered | Hemp Protein, Pea Protein, Brown Rice Protein, Soy Protein, Algae based (Spirulina), Protein Blends |
| Flavors Covered | Chocolate and Coffee, Vanilla, Strawberry, Banana, Unflavoured |
| Distribution Channels Covered | Online, Offline |
| End Uses Covered | Dietary Supplements, Sports Nutrition |
| Regions Covered | North India, South India, East India, West India |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India vegan protein powders market performed so far and how will it perform in the coming years?
- What is the breakup of the India vegan protein powders market on the basis of source?
- What is the breakup of the India vegan protein powders market on the basis of flavor?
- What is the breakup of the India vegan protein powders market on the basis of distribution channel?
- What is the breakup of the India vegan protein powders market on the basis of end use?
- What are the various stages in the value chain of the India vegan protein powders market?
- What are the key driving factors and challenges in the India vegan protein powders market?
- What is the structure of the India vegan protein powders market and who are the key players?
- What is the degree of competition in the India vegan protein powders market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India vegan protein powders market from 2019-2033.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the India vegan protein powders market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India vegan protein powders industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
